Methodology
Every score needs a source, a version, and a date.
Profile sources
Core facts are verified against first-party websites, regulatory records, financial filings, and reputable independent reporting. Each published profile links to its citations and records its most recent review date.
Brand Buzz
Buzz is an attention indicator, not a recommendation. Each score snapshot records its methodology version, observed date, and source summary so that changes can be explained rather than hidden.
Quality score
Quality combines documented satisfaction, reliability, expert-review, and sentiment evidence only where meaningful data exists. Missing evidence is displayed as unavailable, never converted to a zero.